Hautepop: A Hyperpop Fashion Column — February

First, an apology:

My dear friends and supporters, I am terribly sorry to have neglected writing this column last month. I have a good excuse! I accepted my first real-adult in-my-career-field job, and got swept up in the onboarding process and first few weeks of that. I feel very lucky to say I’m now a social media and newsletter producer for KCUR, Kansas City’s NPR affiliate. I’m still the managing editor AND the arts editor for my college’s paper, finishing up my final semester of school, and writing this. So, I’m wearing many hats right now. Just a little update for you all… now let’s get into it.

Graphic by Zoe Axelrod.

Fashion girl updates and musing on trends

Arca poses for Reebok. (Reebok)

Arca has expanded her ever-growing list of brand partnerships/modeling gigs with this stunning Reebok campaign. I love looks that bring athleticwear and fashion together, with an emphasis on clothing made to fit different personal styles. After seeing Arca in these sneakers, I might have to purchase, to be honest. There feels like a major shift towards comfort and leisure in clothing due to the pandemic, as well as a shift towards sexy and revealing clothing due in part to the growing warmth of the planet in general. The combination of these shifts are what leads to the popularity of something like the spandex and mesh Mugler cutout tights and catsuits, which are a favorite of pretty much every celebrity ever. It’s why we saw a huge adoption of the exercise dress last summer, and the even huger breakout of Skims and subsequent Skims knockoffs. Comfort and sex appeal feel like two of the biggest drivers of trends right now. To me, it seems like this can only continue, at least among young people, as we hurdle towards a terrifying and unknown future.

Thoughts about Rosalía’s “SAOKO” music video even though she’s not a hyperpop artist because it’s my column and I call the shots

I have not seen a music video so fabulous and intense in a while. Rosalía’s “SAOKO” is both an incredible song and a visual masterpiece via its video. Styled in Mugler (current brand of the moment, as I outlined already), the video features a sexy biker girl gang and an adorable tiny kitten. The whole thing makes me extremely ready for summer. Rosalía has really stepped into a highly-strategic set of aesthetics for her upcoming album, Motomami. I am so excited to see what she releases next.

Some of the most standout looks below:

This sheer red dress and poofy hat is a sexy Russian chic vibe. (The Line of Best Fit)

Rosalía in a reflective/holographic version of everybody’s favorite catsuit. (Instagram)

Sometimes a motorcycle helmet is the best accessory. (Youtube)

And now, a Hautepop first, an INTERVIEW with the fabulous Moistbreezy

(Photo shot and edited by Moistbreezy)

Moistbreezy is a New York-based pop star and style icon. She was a huge part of a Y2K aesthetics revival moment in underground pop music, and is a genuine fashion genius. Below, we chat about visual aesthetics as a core part of pop, and her own style evolution. I have borne witness to her career since she released “Blackout” in 2019, and it’s an honor to feature her as Hautepop’s first official interview.

Allison: What do you feel like is the relationship between the music that you make and the style that you present yourself in?

Moistbreezy: It's exciting that you're doing a series like this, because to me, I'm someone who loves music. I love fashion and style and I think they've always been linked even before I was making music. I'm really into music scenes and communities and like how that influences your identity.

I've been in a lot of music scenes and I feel like my style has evolved with, you know, “what event am I going to?” Like, being younger in the MySpace days, you know, doing the scene like big hair and colorful clothing and prints, for example. And getting into techno music, and it's like, yeah, I wear all black now. (laughs) When I go out, I think it’s definitely interconnected, and it becomes a part of how you express your identity and how you express yourself.

It's a way you signal to others where you see yourself. In New York, that's kind of a way to show what tribe you're part of. Especially when doing my own music project. For me, I really like when there's a visual world that goes along with the music, even listening to other artists, and that's what I try to do with my own music. I think style is definitely one way that helps create that world, in a more visual sense.

Allison: What goes into your thought process when you choose an outfit for a performance or for a video?

Moistbreezy: A lot of my performances this year were in the summer. So I think that the weather definitely impacts it. There's a few different things that I’m trying to find the balance between, in terms of comfort. If I'm gonna be in a very sweaty, DIY space, I want to be wearing something that's breathable, but also keeping in mind that I'm probably gonna roll around in my performance.

Am I gonna be comfortable in what I'm wearing to be able to fully perform? At the same time, I also want to make sure I feel in character and that it's an outfit that I think is a serve, haha.

It's finding that balance of, okay, “this makes me feel like a pop star and powerful.” But also, am I going to be able to walk around and like roll around on the floor if I feel like I wanna do that in my performance? I'll find something that I stick to in terms of shoes.

I had these platform sandals, Demonia sandals, that are silver. They have a star in the heel and have glitter and those have the pop star look, but they're also comfortable in terms of like a heel, they're a platform heel.

So it's trying to find something that's a statement piece that I'm able to comfortably perform in. This summer, I did a lot of the 90s, late 90s, early 2000s club inspired tops. Sometimes I'd wear pants and then sometimes I wore skirts. When I played Chicago, right before that show, I met this designer who does more like goth streetwear type stuff who fitted me with a skirt for that performance, which was cool.

(Photo shot and edited by Moistbreezy)

Allison: So you’re based in Brooklyn, do you feel like your style is very shaped by those around you?

Moistbreezy: That's something that I've always appreciated about New York. Cause I'm from Massachusetts originally, and in Massachusetts, you put on something weird and everyone looks at you like, even if it's something that's like a designer piece, they'll be like, “What's going on over there? Are you going to a costume party?” So here it's nice because there's a lot of people with a lot of personal style and also fashion trends.

You're gonna see them around here. Just even being on the subway, walking on the street, I really like to see what people are wearing ,and it's definitely inspiring. Sometimes it makes me wanna step up my own style. I remember coming back here during the summer and going to the club and the line just full of people in looks. I'm like, wow, I thought I was wearing a look, but I can do more.

Closing out…

Next month, our interviews with hyperpop style icons continue, as I interview the fabulous and talented RYL0. Next month will also feature coverage of Charli XCX’s rescheduled SNL performance. They’ve had two chances to get it right, so I’m feeling excited and hopeful. See you in March!


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